Overview
A marketing automation system that generates content calendars. Business details and goals go in; a 4-week calendar comes out, with article titles, target keywords, competitive insights, and a brief per article.
Where It Fits
Content planning is a chain of repeatable steps: keyword research, competitor analysis, checking for duplicate topics, writing briefs, scheduling. Done by hand, the chain is repeated for every site and every month.
What the System Does
- Takes business inputs: domain, goals, seed keywords, target audience, number of articles needed
- Expands keywords into topic clusters and checks search volumes
- Analyzes the existing sitemap to prevent cannibalization
- Checks what's ranking for each keyword and identifies gaps
- Distributes topics across 4 weeks, balancing difficulty
- Adjusts for holidays, events, and market-specific considerations
- Generates a brief for each article
Calendar Entry Format
| Field | Content |
|---|---|
| Publish Date | Scheduled slot |
| Title | Written for the target keyword |
| Audience | Who this content is for |
| Keywords | Primary + secondary + long-tail |
| Brief | Sections to include, gaps to cover, target length |
| Justification | Why this topic, why this timing |
If content planning is a recurring time sink for your team, workflow automation can handle the research and scheduling. Let me know if you want to see how this could work for you.