Overview

Built an AI automation pipeline for an e-commerce brand that generates ready-to-post social content. Input products and a rough brief, get back complete posts with AI-generated lifestyle images, captions optimized per platform, researched hashtags, and a posting calendar.

The Problem

The brand needed consistent social content but couldn't keep up. Photoshoots were expensive and slow. Each product had limited imagery. Writing captions and managing the calendar took time away from running the business.

What the System Does

• Takes product inputs and pulls brand guidelines for consistency
• Researches hashtags (balancing reach vs. relevance)
• Generates captions tailored to each platform (Instagram vs. Facebook)
• Creates lifestyle images showing products in realistic settings
• Outputs a content calendar ready for scheduling

The image generation is tuned for UGC-style content—everyday settings, natural lighting, authentic aesthetic. Posts look like customer content, not ads.

Post Types Supported

• Product Showcase — Clean, product-focused posts
• UGC-style — Lifestyle content that looks user-generated
• Educational/How-To — Instructional content
• Promotion/Sale — Urgency-driven announcements

Results

• New product imagery without photoshoots
• Consistent brand voice across all content
• Platform-specific optimization
• Content production reduced from hours to minutes

If content production is the bottleneck in your social strategy, this kind of content automation removes it. Get in touch if you want to discuss.